34 It won three Siren Awards, run by Commercial Radio Australia, including the Gold i'm proud of myself quotes Siren for best advertisement of the year and Silver Sirens for the best song and best campaign.
35 36 The public service announcement was awarded the Grand Trophy in the 2013 New York Festivals International Advertising Awards.
10 It was performed by Emily Lubitz, the lead vocalist of Tinpan Orange, with McGill providing backing vocals.
16 17 The game, developed by Julian Frost and Samuel Baird, 18 invites players to avoid the dangerous activities engaged in by the various characters featured throughout the campaign.A b Stocks, Karen (19 November 2012).Reference was made specifically to the claimed 20 percent reduction in risky behavior as being " social media bullshit"."Melbourne rail safety message calendario 2012 argentino para imprimir wins Webby".Keep a rattle snake as a pet sell both your kidneys on the internet eat a tube of super glue i wonder what's this red button.Eat a two week old unrefridgerated pie."Creative Ideas Die Messy Deaths in Ad School's 'Dumb Ways' Parody".Retrieved "Quirky 'Dumb Ways to Die' campaign sweeps advertising awards".A catchy tune that gets stuck in your head.
It featured "Numpty, Hapless, Pillock, Dippy, Dummkopf, Dimwit, Stupe, Lax, Clod, Doomed, Numskull, Bungle, Mishap, Dunce, Calamity, Ninny, Botch and Doofus killing themselves in increasingly stupid ways" 7 culminating in the last three characters (Stumble, Bonehead and Putz) being killed by trains due to unsafe.Archived from the original on Retrieved udd, Tim.The animated personages demonstrate dangerous ways of suicide in attractive for children and teenagers comic format.Cool Things To Find' Parodies 'Dumb Ways To Die' PSA With Spoof Starring Mars Rover (video.V7nH8yjg1CuM "New and Fresh from The Maccabeats: Smart Ways to Live".Dress up like a moose during hunting season disturb a nest of wasps for no good reason stand on the edge of a train station platform drive around the boom gates at a level crossing run across the tracks between the platforms they may not.And a message that is easy to understand and perfectly targeted." 28 The Sunshine Coast Daily described it as "the Gangnam Style of train safety campaigns".7 Within two weeks, the video had been viewed 30 million times.